(01) Merchandise manufacturer · India & global sourcing
Est. Gurugram
NOT GIFTING.
A BRAND
STATEMENT.
15 years of merchandise for some of the world’s most recognised brands. We manufacture and source it, from raw material to doorstep, tracked on your own platform.
01 / Bags
02 / Kits
03 / Trolleys
04 / Apparel
05 / Stationery
(02) What we believe
Merchandise should do more than fill a goody bag. It should carry a brand’s identity into the hands of real people. That belief built Fitplay.
15
Years in merchandise
400+
Dispatches tracked end to end
144
Products in our managed catalogue
The art of creativity and the science of manufacturing
The art of creativity
ART.
Ideas that fit the brand, not just the budget. Product choice, finishes and branding that make people want to keep it.
ConceptProduct curationBrand fit
The science of manufacturing
SCIENCE.
Materials bought right, production to spec, every piece checked. The discipline that turns a good idea into thousands of identical units.
Raw materialProductionQC & dispatch
That combination is rare. It is the foundation of everything we do.
Who we work with
The merchandise partner behind some of the world’s most recognised brands.
01 / Technology
Global technology giants
02 / Mobile
Leading mobile brands, for over a decade
03 / Spirits
The world's largest alcohol corporations
04 / Finance
Financial services brands, across thousands of locations
05 / Sport
Premier cricket and football organisations
Stored with us. Released when you need it.
Warehousing · Kitting · Dispatch
(03) Solutions
Built for the team that’s asking.
Campaign and trade merch that looks on-brand in every market.
Gift with purchaseOn-trade kitsState rollouts
(04) The Global B2B Brandshop
ONE LOGIN.
EVERY BOX.
Every client already gets a private portal for orders, stock, dispatches and invoices. Now we are building it into the Global B2B Brandshop: brands, supply chains and merchandise intelligence in one seamless experience.
Catalogue
Stock
Dispatches
Documents
Reports
Demo Co.
Your catalogue
+ New order
Canvas tote
DC-BAG-01
Steel bottle
DC-DRK-04
Team hoodie
DC-APP-02
Welcome kit
DC-KIT-01
Notebook
DC-STN-05
Cabin trolley
DC-BAG-07
Client platform · demo data
“We are not becoming something new. We are becoming the full version of what we always were.”
(05) Selected work
Recent projects.
(06) Process
How an order runs.
Tell us the occasion, quantity, budget and date. We come back with product options that fit all four.
(07) Products
Six families. All of it brandable.
Family 01
Bags & carry
Backpacks, totes, duffles, laptop sleeves and cabin trolleys in canvas, cotton, nylon and vegan leather.
Embroidery · Screen print · Deboss · Metal badge
From the founder
A note from the founder
“Over 15 years, I have been learning two things at once: the art of creativity and the science of manufacturing. Every project taught us something. Every brand made us sharper. Every delivery raised our standard.”
SK
Shantanu Kumar
Founder & Director, Fitplay
(08) FAQ
Before you ask.
It varies by product and the level of customisation. Share your quantity and we'll tell you what's possible, including smaller runs where the product allows.
It depends on the product and the level of customisation. We confirm the timeline with your quote, before you approve anything. Items already held in your stock ship fastest.
Always. Every order gets a physical branded sample for sign-off before production.
Yes, anywhere in India. We ship by Blue Dart for reliable delivery. Share an address list and each box is tracked on the platform.
Logins are set up with your first order. Want to see it first? Book a 20-minute demo.
Yes, to order. We buy the raw materials, our dedicated production partners make each product to our spec and your approved sample, and our own team handles QC, kitting and dispatch. For specialist items, we source globally.
(09) Careers
Small team. Big brands. Real ownership.
Join the team
Fitplay International LLP
B4-1002, Tulip Orange, Sector 70, Gurugram, Haryana 122001
GSTIN 06AAGFF7116E1ZQ
